SERVICES
STOP LEAVING PARTNER REVENUE ON THE TABLE
START BUILDING YOUR CHANNEL
90 Day Channel Launch
Take your channel from non-existent to pipeline in 90 days. We’ve built a proven four-phase framework that eliminates the guesswork. Each phase builds on itself so that by day 90 you have a complete channel program, partners onboarded and building pipeline with you.
How we get there:
HOW DOES THE PROGRAM WORK?
We break the proces into four phases:
- Phase 1 - Foundation: Where are you today? What exists? What needs designing? We fill the gaps. Program design. Partner portal launch. Enablement materials built
- Phase 2 - Recruit: Who are your target partners? Do you know your Ideal Partner Profile (IPP)? We help you Identify who they are. Then we recruit them, get them excited and bought-in on your solution.
- Phase 3 - Enable: Do you have tools to enable your partners field team? We enable the field sellers and build the tools they need to sell. Slide decks, one pagers, how we win together and more.
- Phase 4 - Ramp: Now we build pipeline through account mapping, marketing events and other demand gen activites.
WHAT DO I GET AT THE END OF 90 DAYS?
At the end of 90 days you have a fully functioning channel program. Including:
- A tiered program structure that rewards your best partners
- Enablement materials for your partners
- A fully functioning partner portal with a deal registraion process and all enablement material for the partners to download
- The onboarding playbook. Our step by step guide for how to take a partner from zero to pipeline
HOW IS THIS DIFFERENT FROM BUILDING IN HOUSE?
You've made the decision that you need the channel. Hiring the right person, developing the playbook and learning what works through trial and error can take months and cost you $ before you see meaningful pipeline. We accelerate the process for building it out. We have done this before so we know what works and what doesn't work. You get a faster path to revenue, without the overhead or the guesswork.
CAN YOU HELP BEYOND 90 DAYS?
YES! If you want help managing your channel program at the completion of the 90 Day Channel Launch we can help through either our Fractional Channel Leadership. Contact our team for more info on this.
READY TO BUILD YOUR CHANNEL PIPELINE?
Fractional channel leadership
You know a channel program could transform your revenue but a full-time hire isn't in the budget yet. Fractional Channel Leadership gives you senior channel expertise without the full-time cost. We embed with your team, build the strategy, and drive partner pipeline so you never leave channel revenue on the table.
How it works:
WHAT HAPPENS FIRST?
We kick things off with a comprehensive channel audit to understand where you are today, what programs or partners you already have in place, what's working and what isn't, and where the biggest gaps and opportunities are. This gives us a clear baseline and ensures we build the right strategy for your specific situation rather than applying a generic playbook.
WHAT DO YOU ACTUALLY DO?
Everything a full time channel manager would. We build and execute your full channel strategy from the ground up. That includes identifying and recruiting the right partners, getting them enabled and ready to sell, setting up deal registration, building out joint sales plays and everything in between. We don't just hand you a plan and walk away, we roll up our sleeves and do the work.
HOW INVOLVED ARE YOU?
To your partners and your internal team, we function as your channel leadership, not an outside consultant checking in once a month. We operate as a fully embedded member of your channel team. That means we show up to the calls, manage partner relationships day to day, follow up on opportunities and actively drive pipeline on your behalf.
HOW DO I STAY IN THE LOOP?
We report directly to your leadership team on a regular cadence, keeping you fully informed on partner activity, pipeline progress and program performance. You get the visibility and accountability of a full time channel leader without the overhead, the equity conversation or the long term hiring commitment.
EVERY ENGAGMENT IS BUILT AROUND YOUR BUSINESS
Channel performance Consulting
Your channel exists but something isn't working. Partners aren't selling, pipeline is stalling, or the program just isn't delivering what you expected. Channel Performance Consulting brings in a senior channel expert to diagnose exactly what's wrong and give you a clear path forward. No guesswork, no generic advice, just answers and a plan you can act on immediately.
How we find the fix:
WHAT KIND OF PROBLEMS DO YOU SOLVE?
We work with companies whose channel programs are underperforming, stalling or simply not delivering the revenue they expected. Whether your partners aren't engaged, your deal registration is empty, your enablement isn't landing or your program just lacks structure and accountability, we have seen it before and we know how to fix it. If something in your channel feels broken but you can't pinpoint why, that's exactly when you call us.
HOW DO YOU FIGURE OUT WHAT'S WRONG?
We come in and do a deep dive across every dimension of your channel program. That includes your partner mix, your onboarding and enablement process, your incentive structure, your deal registration activity, your joint sales motion and how your internal team is supporting the channel. We leave no stone unturned because the root cause is often not where you expect it to be.
WHAT DO WE WALK AWAY WITH?
You get a clear, honest assessment of what is working, what isn't and exactly why. More importantly you get a prioritized action plan that tells you what to fix first, how to fix it and what results you should expect when you do. You won't get a 50 page report that sits in a drawer. You get something you can act on immediately.
HOW LONG DOES THIS TAKE?
Every engagement is different depending on the size and complexity of your program but most diagnostic engagements wrap up within two to four weeks. We move fast because we know that every week your channel is underperforming is revenue you aren't getting back. The goal is to get you answers and get you moving in the right direction as quickly as possible.
STOP GUESSING AT WHAT'S BROKEN. LET'S FIGURE IT OUT.
WHAT TO EXPECT
Clear milestones and measureable progress
You’ll receive clear timelines, defined deliverables, and regular reporting. Every engagement includes specific milestones tied to real outcomes like partner onboarding and pipeline generation.
Customized partner enablement and training
We develop targeted training programs, sales playbooks, and resources so your partners quickly understand your solution and start closing deals. Expect hands-on enablement that turns partners into effective extensions of your sales team.
Transparency and accountability
Regular leadership updates, honest assessments of what’s working (and what isn’t), and a collaborative approach that respects your industry knowledge and business goals.
WHAT NOT TO EXPECT
Overnight results or magic fixes
Channel success takes focused execution. While we move fast and deliver visible progress quickly, building sustainable revenue through partners requires time, internal alignment, and consistent effort.
Zero involvement required from your side
We handle the heavy lifting, but we’ll need timely access to leadership for decisions, introductions, and alignment. The more responsive your team is early on, the faster and better the results.
A set-it-and-forget-it channel program
Channels require active management to grow. We won’t build something and then step away expecting it to run perfectly on autopilot without continued focus.
Stop leaving channel revenue on the table
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The most common questions
DO YOU HAVE QUESTIONS ?
01. How is Channel Rocketship different from hiring a full time channel manager?
Hiring a full time channel leader costs $250,000 to $400,000 in salary, benefits and equity before you see a single deal close. We bring the same level of senior expertise at a fraction of the cost, with a proven framework already built and ready to deploy. You get results faster and without the long term financial commitment.
02. How do I know which service is right for me?
It depends on where you are in your channel journey. If you have no channel program yet, the 90 Day Channel Launch is your starting point. If you have a program but need ongoing senior leadership to run it, Fractional Channel Leadership is the right fit. If you have a program that isn't performing the way it should, Channel Performance Consulting is where you start. If you're still not sure, book a discovery call and we'll point you in the right direction.
03. How quickly will I see results?
With the 90 Day Channel Launch you will have partners onboarded and deal registrations submitted within 90 days. With Fractional Channel Leadership results build over time but you will see meaningful partner activity within the first 60 days. With Channel Performance Consulting you will have a clear action plan within two to four weeks. We move fast because slow doesn't serve anyone.
04. Do you work with companies that already have some channel partners?
Absolutely. Many of our clients come to us with what we call an accidental channel, partners who found them organically but with no formal program, structure or protection around those relationships. We formalize and scale what you already have while filling in the gaps.
05. What industries do you specialize in?
We specialize in B2B technology companies at all stages of growth. Whether you are a seed stage startup or a growth stage company scaling fast, if you sell through or alongside partners we know your world and we know how to build and scale your channel.
06. How long do engagements typically last
The 90 Day Channel Launch is exactly that, 90 days with a clear start and end point. Fractional Channel Leadership engagements typically run six to twelve months depending on your needs and goals. Channel Performance Consulting wraps up in two to four weeks. Every engagement is scoped to what you actually need, not what fills a contract.
07. Will we own everything you build?
Everything we create specifically for your business is yours to keep. Your partner program, your portal, your partner agreements and any materials customized for your company belong to you. That said, some of what we bring to the table is proprietary to Channel Rocketship, including our frameworks, methodologies and processes like our 65 day partner onboarding system. You get full access to these tools and templates for use within your business but ownership of those frameworks remains with us and they cannot be resold, shared or repurposed outside of your organization.
08. How involved does our internal team need to be?
We are designed to take the weight off your team, not add to it. We operate independently and bring everything we need to get the job done. That said, we do need access to key stakeholders for introductions, alignment and decision making. The more accessible your leadership team is early on, the faster we move.
09. What happens after the 90 Day Channel Launch ends?
Many clients transition directly into Fractional Channel Leadership after the launch so there is continuity and momentum. Others take the program we built and run it internally. Either way you walk away with a fully functioning channel program and everything you need to keep it growing. We are here for whatever comes next if you need us.
10. How do we get started?
The first step is a 30 minute discovery call. We will learn about your business, your current channel situation and your goals, and we will tell you honestly which service makes the most sense for where you are. No pressure, no pitch, just a straight conversation to figure out if we are the right fit for each other. You can visit our contact page to set up the call